I created a collection that include character cards, medicine reminder bowls, and plushies of each of the BIG FEELS friends (or BFF for funsies). I wanted to create characters that allowed people to feel like they can take care of their BFFs and in turn they will take care of them. I also created an Instagram page to create a safe place where people can see what the BFFs are up to, tips on how to take care of them, and see some more BIG FEELS Collection goodies.
Who’s your BFF today? Your Big Feels Friend that is!