TIDE stands for the Taskforce for Inclusion, Diversity, and Equality. They are are focused on anti-racism at Portland State University School of Art and Design. This was an event for two events, one was Listening Sessions for BIPOC and the other was a program for White allies to attend.
They asked A+D Projects to create some marketing materials to promote the required course and they wanted a design that conveyed community, reflective, innovated, understanding, and bubbly. In the final design, we utilized water reflection texture, cloud shapes, type-forward, and muted colors to acheive that. The deliverables included a series of Instagram posts, a Newsletter banner, and a poster.
Lucy Polich - Creative Direction
BB Anderson - Creative Direction
Emmett Crass - Project Manager
"Education is the most powerful weapon which you can use to change the world."